Content Strategy

Content strategy can help an organization determine how best to create, utilize, and distribute content to achieve its goals. If you're not certain your communication pieces are pulling their weight, it might be time to evaluate your current processes.

I help science organizations tell their story and efficiently create meaningful content for lay and professional audiences. I can provide recommendations to your organization or help facilitate a full content strategy planning session involving your staff and stakeholders.

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Website Content / Design

Websites can tell the story of your organization and help develop new relationships with potential customers. They are often the most critical piece of a comprehensive communications strategy.

I can work with you to improve your website's content, organization, design and discoverability. Consider utilizing my expertise if you're looking to:

  • Evaluate existing content and structure
  • Overhaul your entire online presence
  • Design page layouts to maximize conversions
  • Develop a new visual theme
  • Determine the right platform and hosting service
  • Launch and promote a new website
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Emails / Newsletters

Customized emails are a great way to strengthen your brand and develop trust with new audiences. Whether sending correspondence through Outlook, Gmail, or a third-party system like Constant Contact, Campaign Monitor, or MailChimp, it's critical to make good first impressions.

I can help improve the usability and effectiveness of your emails. I have experience designing and coding responsive layouts, as well as distilling complex science topics for lay and professional audiences. Look great and get the results you need.

Contact me to evaluate your current messaging or develop a set of email templates.

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Writing / Editing

I excel at distilling complex material for professional and lay audiences, and have experience working across a wide range of disciplines, including: health, medicine, environment, agriculture, and education. Consider utilizing my expertise if you're looking to create or refine content for:

  • Newsletters
  • Annual reports
  • Press releases
  • Website updates
  • Social media posts
  • Grant proposals
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Related
Outreach and Marketing Email Templates for AAAS

July 15, 2014

Emails for School Administrator Marketing Campaign at Giant Campus

September 30, 2011

Summer School Marketing Emails for Existing Giant Campus Customers

August 30, 2011

Services
Content Strategy Writing / Editing Email Marketing Website Redesigns User Experience Design