Content strategy can help an organization determine how best to create, utilize, and distribute content to achieve its goals. If you're not certain your communication pieces are pulling their weight, it might be time to evaluate your current processes.
I help science organizations tell their story and efficiently create meaningful content for lay and professional audiences. I can provide recommendations to your organization or help facilitate a full content strategy planning session involving your staff and stakeholders.Contact Me
Website Content / Design
Websites can tell the story of your organization and help develop new relationships with potential customers. They are often the most critical piece of a comprehensive communications strategy.
I can work with you to improve your website's content, organization, design and discoverability. Consider utilizing my expertise if you're looking to:
- Evaluate existing content and structure
- Overhaul your entire online presence
- Design page layouts to maximize conversions
- Develop a new visual theme
- Determine the right platform and hosting service
- Launch and promote a new website
Emails / Newsletters
Customized emails are a great way to strengthen your brand and develop trust with new audiences. Whether sending correspondence through Outlook, Gmail, or a third-party system like Constant Contact, Campaign Monitor, or MailChimp, it's critical to make good first impressions.
I can help improve the usability and effectiveness of your emails. I have experience designing and coding responsive layouts, as well as distilling complex science topics for lay and professional audiences. Look great and get the results you need.
Contact me to evaluate your current messaging or develop a set of email templates.Contact Me
Writing / Editing
I excel at distilling complex material for professional and lay audiences, and have experience working across a wide range of disciplines, including: health, medicine, environment, agriculture, and education. Consider utilizing my expertise if you're looking to create or refine content for:
- Annual reports
- Press releases
- Website updates
- Social media posts
- Grant proposals
I have worked with ACPM staff on a range of communication and marketing projects since September 2015. Most notably I've helped launch a new website at acpm.org, promote ACPM's lifestyle medicine initiative and launch the Lifestyle Medicine newsletter, as well as support several event and marketing campaigns to ACPM members and external audiences.
Website Redesign and Reorganization for ACPM
May 23, 2016
Summary of a Diabetes Prevention Session at ACPM Meeting
March 10, 2016